To sell, you need to get your website visitors to take action. You can try many different things, like adding social proof or using a pop-up CTA. But if you’re looking for something that works consistently and predictably well, leverage the benefit of live chat.
Here are seven tips on taking advantage of a business live chat feature to generate more leads and convert them into actual sales.
- Make it easy to start a chat from any page on your website.
Live chat software makes it possible for you to give your website visitors a way to get answers and make purchases without leaving your webpage. If you have a live chat box on every page of your website, then it will be easy for people to ask questions and start chats from any page or section on the site.
- Using the right tools when your team gets chats and web leads helps ensure that each message is handled correctly.
When visitors have an issue they want help with, they’re more likely to buy if they feel like the company understands them and their needs. Your team should be equipped with the right training so that when someone comes into their queue, they can quickly respond with detailed information about their products or services that solves their problem in real time.
- Give visitors a reason to chat rather than email or call you.
You want to make it as easy for your visitors to reach you as possible. To do that, it’s important to give them a reason to chat with you instead of picking up the phone or emailing you. Let them know that a live chat can give them instant access to someone who will answer their questions quickly.
You can also inform your customer that the live chat feature provides them with some anonymity so if they have something private they need help with, live chat lets them talk about it freely without worrying about being judged by whoever might be listening in over the phone line at the time.
Live chat makes purchasing easier than ever before because it gives customers everything they need without any extra effort required from yours!
- Give visitors the option to request a callback or leave an email address if they wish.
If you want to ensure that people will be able to buy from your website, then you need to make the process as easy as possible. By offering visitors the option of requesting a callback or leaving an email address, you’re giving them the opportunity to talk with someone in person or ask any questions they might have.
This can help close sales because it shows that you’re serious about providing good customer service and are willing to answer questions about whatever product it is that they’re interested in purchasing. Before they exit your website or live chat, for example, provide them with forms where they can leave their contact information or let yours be known to them instead.
- Use the right tools when your team gets chats and web leads at the same time.
When your team gets chats and web leads at the same time, be sure to use the right tools to help them help their customers. For example, a great chat tool will have a feature that automatically assigns chat messages to the right person. It’s important for your team members to know who is working on what so they can effectively collaborate with one another and give every visitor the best customer service experience possible.
The right lead management tool will allow you to segment leads based on their behaviour: how they got in touch with you, what they purchased, and other factors. You can also segment by demographics, like location, age range, etc., to target specific audiences more effectively.
- Take advantage of automated triggers to encourage visitors to stay on your site longer and buy more often.
Automatic triggers are automated actions that occur when a visitor completes one of several specific actions on your site. While traditional conversion rates are based on visitors completing the checkout process, automated triggers are based on the visitor’s behaviour after landing on your site.
The most common types of automatic triggers include:
- Exit intent popups. These popups automatically appear when someone is about to leave your page and encourage them to stay by offering an incentive or discount (such as free shipping).
- Abandoned cart notifications. These notifications automatically appear after a customer puts items in their cart but doesn’t complete the purchase within a specified amount of time.
- Time-based promotions. These promotions automatically change throughout the day or week based on what time it is, encouraging customers who frequently visit to buy again because they see something new each time they visit your website.
- Set up triggers for certain words, phrases, or actions that indicate what kind of help the visitor might need.
Triggers can help you make sure you’re not missing any chat requests. For example, if someone leaves a comment on your blog post asking for help with something, you can set up a trigger to have that comment automatically send them an invitation to chat with you.
Triggers can also be set up to trigger a chat based on certain words or phrases they write in their comment. Set up triggers that get triggered by certain words, phrases, or actions that indicate what kind of help the visitor might need.
Visitors are far more likely to make a purchase when they get help from a live chat since it’s less effort than a phone call.
Phone calls are also often too slow and difficult for our visitors who need immediate help with their website or eCommerce store. And even if someone gets through all that initial information gathering and then gets connected with an agent – once again – the average time spent on hold is six minutes!
In contrast, many people prefer text-based chats because they don’t feel like they’re interrupting someone else’s day by ringing them up; this makes it an ideal solution for anyone looking for something more personal.
People may also feel less intruded upon when speaking over text rather than talking directly into another person’s ear over phone lines; this means less pressure on both sides during transactions, improving your customer experience overall.
At Greechat, we help businesses keep customers happy and ensure no sales are lost by offering a fully managed live chat service.