• Industry Insights
  • How To Take Advantage Of A Live Chat Web App

    In this age of technology, it’s important to make use of the tools available to your business. The internet offers many opportunities for companies to grow and reach consumers, but it also poses some challenges. 

    As thousands upon thousands of businesses vie for customers’ attention on search engines and social media platforms, how do you stand out? One way is by using live chat web apps.

    The problem with getting conversions

    Sometimes, customers are not ready to buy. Meanwhile, others don’t know exactly what they want. And sometimes they need convincing that you have the right product for them.

    In order to buy something, your customers must first be engaged in the conversation and feel like you are listening to their needs. It’s only then that a sale will happen – and live chat software can help with this!

    Stand out from the competition

    Remember that you’re not alone. Live chat for small business and enterprises is quickly becoming a standard for businesses, with over 60% of companies currently using them. As competition increases, you need to ensure your business isn’t left behind.

    Here’s how you can set yourself apart from others:

    • Focus on improving live chat for web pages. Live chat allows your customers to get in touch with the representatives who can help them most at any time of day or night. You’ll be surprised by how much of an impact that has on the overall experience of using your brand.
    • Use live chat as an opportunity to personalise interactions between customers and your employees through real-time messages or even automated responses based on their input (e.g., “How may I assist you today?”). This will encourage them to return again because they know what they can expect when they come back next time!

    Keep this in mind when personalising live chat: You should not force your customers to go through a long process just to get in touch with someone. 

    Having a simple chat box on every page of your website will encourage them to ask questions or leave feedback quickly, which can be helpful if they have immediate issues.

    Moreover, make sure that your live chat feature is easily accessible by all types of users, including those who use assistive technology (AT). This will ensure everybody has equal access to your brand and can get the help they need!

    Gather customer feedback

    Gathering feedback is one of the most effective ways to improve your product with a live chat widget. By learning what customers like and dislike about your brand, you can make changes that will improve their experience with you.

    This kind of data can be used to improve customer service by addressing common needs or concerns. It’s also useful for improving brand awareness by getting people talking about your company and its products in a positive light. 

    Finally, it helps foster loyalty among an existing customer base by keeping them happy with regular updates and upgrades that reflect their needs as users.

    Improve customer loyalty

    Live chat apps can help you improve customer loyalty by helping you solve your customers’ problems on the spot. When a customer has a problem and needs help, they will be able to get live support through the app in real time. 

    This could also help customers feel more valued as a client. By having 24/7 support available at all times, businesses can ensure that their clients have access to information whenever they need it.

    Another way live chat apps can improve customer loyalty is by ensuring that brands are easily accessible to their audiences around the clock and across devices. 

    This allows for greater accessibility for customers who might want to engage with brands via social media pages or who may want answers about products before making purchases, therefore improving overall satisfaction levels among consumers and increasing engagement rates among users across various platforms (i.e., Twitter).

    Last but not least, the ability for customers to chat directly with brands through live chat apps can also improve customer loyalty by allowing businesses to more effectively track their audience’s feedback and opinions. 

    This could help you gauge what your consumers think about your products or services – and how they might want them improved in the future.

    Provide instant support

    People will always have questions, so it’s essential to have a place where they can find answers. A live chat app allows you to provide support 24/7, so you can reduce the wait time for your customers. 

    Those who have their questions answered quickly are more likely to become repeat customers because they will be satisfied with their experience, and they might feel more comfortable recommending your business to others.

    A live chat app allows you to set up a service that all of your customers can easily access. This will help improve your business’s satisfaction level and customer loyalty because it provides fast and effective support to your customers.

    How Greechat does it for you 

    Live chat platforms are a great way to engage with customers, whether you’re trying to get feedback from them or boost your customer loyalty. Let’s take a look back at the ways live chat can help your business:

    • Provides instant support for new customers.
    • Helps keep existing customers happy and loyal.
    • Gives you more data about your customers’ needs and wants. 
    • Puts you on top of customer support issues.
    • Keeps you up-to-date on the latest trends in customer service

    However, some sales and customer service teams struggle to close prospects without getting the conversation on the right path. Chats are unfocused, unstructured and aimless, wasting everyone’s time.

    At Greechat, we’re transforming live chat with our structured, scalable solutions built from the ground up to save sales and customer service teams time and money that can be better invested elsewhere. 

    Our fully managed live chat service allows companies to engage site visitors in a structured way, so conversations get back on the right path faster than any other solution out there today. So, if you’re ready to boost both your reach and sales, contact Greechat today!