• Industry Insights
  • Effective Ways to Drive Success Through A Website Business Chat

    As a business owner, you know that a website is one of the most important aspects of your business. It’s where you get most of your traffic and sales. But did you know that your website can also be used as an effective tool to drive success? With an online chat web site tool, you can give customers instant access to information through their computer or mobile device whenever they need it.

    Promote your chat. 

    The first step to driving success through your website business chat is promoting it. This will not only increase the number of people who are familiar with the feature but also help establish its importance in your overall business strategy.

    Doing this well means making it easy for customers to find and use the chat feature on your site. You can do this by:

    • Adding a button for them to click on in a prominent place near the top or bottom of their screen (like above or below their purchase confirmation page). Once they click on it, they’ll be brought into your livechat system so that you can start responding immediately.
    • Consider updating your theme’s stylesheet so that all new chats open up directly within the extension rather than taking customers back through another tabbed browser window (which slows down response speed).

    Build trust with a small positive interaction.

    As a business owner, you want your customers to feel like they can trust you. The easiest way to build trust is through positive interactions. You should turn even the smallest interactions into opportunities for customer happiness and, in doing so, create opportunities for building trust and sales with each other.

    If a customer is upset or frustrated about something, don’t just write them off as ‘one of those bad apples’ – try having compassion for them by turning an upset customer into a happy one.

    For example: suppose someone uses your livechat for business and asks if he can get a refund because he doesn’t feel satisfied with his purchase. Instead of saying no (which would likely result in him leaving angry), offer him another product at half price as an apology for any inconvenience caused by the product not meeting his expectations. That way, both parties win!

    Focus on connecting.

    The last thing you want to do is come across as frustrated or annoyed with your customers. It doesn’t matter if they’ve asked something that you feel they should already know; patience is key here. Make them feel like they can talk freely without any stress or worry that you won’t understand their questions or concerns. 

    When someone asks your business a question through live chat, the goal should be to listen carefully and respond accordingly so that you can answer their question accurately without causing them any frustration along the way.

    Drive sales.

    If they are ready to buy, they’ll tell you. And if they aren’t ready yet, they might still have questions that need to be answered before making the leap into a purchase.

    By keeping your eyes peeled for these cues and addressing them quickly with targeted answers and product details, you can help guide customers through their buying process and ensure that you are answering all of their needs or concerns before sending them on their way with an answer or two in tow.

    Create a real relationship.

    Customers are more likely to trust you if they can connect with the person behind your business. By sharing your business story, customers will feel like they know and understand why you started the business. If you’re running a blog or website that sells products, let them know how those products relate to your values. Your customers will appreciate knowing what drives and motivates you as an entrepreneur.

    It’s also important to get to know your customers so that they feel like there is a real person on the other side of their chat window who cares about them as an individual.

    Get on the same page with your team. 

    Make sure that everyone on your team is on the same page. The best way to do this is by talking with each other and asking questions that will help you learn more about their needs. 

    This is especially true if you have multiple people in charge of different aspects of the business (i.e., marketing, sales, etc.) since those talking directly with customers and clients might not know what those in other departments are doing – and vice versa!

    You can start by asking about their website traffic so far this month (if applicable), then follow up by asking how business has been overall since last year at this time. Another good question would be whether they have goals for themselves or their department. 

    From there, ask what kind of feedback they’re getting from customers/clients and how they think things could improve based on that feedback.

    Business chat is a great new way to connect with customers and win their trust.

    With business chat, you can:

    • Drive conversions. Business chat allows your customers to book appointments, make reservations, and order products on the website. That means they won’t have to go back and forth between websites or apps on their phones – they can do it all in one place. 
    • Build relationships. The best businesses are built on relationships with real people who recognise each other by name when they walk into the store. A business chat tool will help bring this level of personalised service into everyday life by providing users with an intimate experience through messaging that builds trust between customer and brand over time. 

    In the end, the best way to use business chat for your business is to remember that it’s a tool and not an end in itself. Make sure you’re using it for good reasons – to help your customers, connect with them on a deeper level and support them as they go through their own processes. If you can do that, then there’s a good chance you can drive your business to success. 

    At Greechat, our mission is to help businesses increase sales and revenue by proactively engaging your customers through our 24/7 live chat service.