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  • Maximizing Conversion Rates: Custom Live Chat Strategies for Your Brand | Greechat

    How to Boost Conversion Rates With Custom Live Chat for Your Brand

    You’re running a business, and you want to take it to the next level. That’s great news! But how do you actually get there? One of the best ways is by building an online brand that can connect with its customers in a personal way. This means that building a website isn’t enough. You also need to make sure people are actually coming to your site and interacting with it.

    But how do you make sure that your site is actually engaging with people? One way is by using live chat on your website. Live chat softwares allow you to speak directly with visitors in real time, making it easier for them to get their questions answered and feel heard by someone at your company.

    Table of Contents

    Tips for using custom live chat to increase brand conversion rates

    Make it easy to find:

    Ensure that your live chat is easily accessible from every page of your website. This makes it easy for customers to get in touch with you and receive timely assistance.

    Be consistent:

    Make sure that you maintain a consistent experience for each customer so that they never feel switched out.

    Be helpful:

    Your live chat team should be trained to solve problems and offer helpful advice. Avoid answering simple questions with a click or tap, as this can come across as impersonal.

    Be consistent:

    Keep your branding consistent across all platforms. This includes your live chat messages, name, and photos.

    💡KEY TAKEAWAY: Make your live chat easy to find on every page of your website, keep your service consistent and train your agents to provide assistance, and maintain branding across platforms.

    Live chat providers

    A live chat service provider offers software that integrates directly into your website, plus an extensive network of virtual agents to help you with any questions or concerns your customers might have while they are browsing on your website.

    The benefit of using a fully managed service is that you don’t have to worry about any software maintenance or technical issues. You can let them take care of everything and focus on growing your business.

    💡KEY TAKEAWAY: Live chat providers handle software maintenance and technical issues, letting you focus on business growth.

    Custom live chat for e-commerce

    Live chat is a great way to boost conversion rates and increase sales. Live chat increases customer satisfaction, retention, and loyalty.

    Customers are increasingly using the live chat during their shopping experience instead of email or the phone. Live chat is an important part of your website and can increase conversions, average order values, and sales.

    So how do you make your brand stand out from the crowd?

    By adding a custom live chat to your website. You can enjoy a unique and branded live chat experience that gets results. You can customize live chat colours, designs, and themes depending on your brand’s look, feel, and message.

    💡KEY TAKEAWAY: Customising your website’s live chat according to your brand’s colours, styles, and themes can help you stand out.

    Support for lead generation

    Live chat is a great way to support your lead-generation efforts. Live agents are trained to provide skilled and helpful responses that build rapport with your customers and provide a positive browsing experience. Customers are more likely to return to websites that provide effortless and easy transactions.

    By answering questions about your products or services, live chat can help people who have just become aware of you make the decision to buy from you instead of going somewhere else for their purchase. This kind of service will also increase customer satisfaction, which can be reflected in their word-of-mouth recommendations for future purchases or referrals.

    💡KEY TAKEAWAY: Live agents build relationships with your customers to increase satisfaction, resulting in referrals and repeat business.

    24/7 availability

    It’s no secret that live chat is one of the best ways to increase sales, but many brands still struggle to make it work. One of the biggest reasons for this is that they don’t have enough staff to handle all of the customers who reach out. 

    Even if you have a huge team, it can be difficult to keep them working effectively and efficiently across multiple channels at once.

    Outsourcing your live chat to a provider that has agents with 24/7 availability can help you cater to visitors that browse during off-hours. With live chat agents working around the clock, they can answer questions and handle problems while they’re fresh in customers’ minds, which increases the likelihood of them becoming loyal customers.

    💡KEY TAKEAWAY: While live chat is an incredible tool for customer service, it can be difficult to provide 24/7 coverage. Outsourcing your live chat agents to a provider with 24/7 availability will ensure that you’re consistently available to customers at all times.

    Live Agents

    In a competitive market, the customer support your business provides is one of the most important factors in driving more leads. A chat agent can answer any questions customers have and solve problems quickly, improving their experience and increasing conversion rates – a chat agent is there to make sure every lead becomes a customer.

    If a visitor is browsing your site and has questions about products or services, they can ask these questions directly through this channel instead of calling or emailing you. This way, they get an immediate response from an agent that will hopefully turn them into a buyer.

    Live agents are trained professionals who use customer-friendly language to ensure that every customer gets fast and efficient service so that no sales opportunity goes wasted.

    💡KEY TAKEAWAY: Chat agents encourage every lead to convert into a customer by answering their enquiries and resolving their issues swiftly.


    In our blog, we share insights and tips on how to take advantage of the untapped potential of your traffic to generate more profit online.

    Expanding your business is as simple as saying hello with Greechat’s professionally managed live chat service.