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  • Ways to Improve Customer Engagement | Greechat

    If you are the owner of a website, you know how difficult it is to get visitors and keep them on your platform. The solution to this problem is live chat. it can engage customers and help you convert more sales by building trust and providing fast answers to questions.

    Some benefits of live chat widgets include help in increasing conversions. According to research, 70% of website visitors don’t read a website, but when a site offers proactive live chat, its engagement goes up by 7 times.

    Moreover, it improves customer service and decreases the bounce rate. Live chat lets you answer questions before they leave the site, which results in less bounce rate and more conversions because it makes your website look more trustworthy.

    Live chat also offers instant assistance to customers who are browsing other products or services while chatting with you on your site. This increases the chance of converting them into customers as they already have trust in your brand because they have already been served by your company at least once before over the phone or email.

    The importance of visitor engagement in user experience

    Websites are all about the users. The better the user experience, the more likely people are to return to your site. This is why it’s so important to ensure that your site is easy to use and provides an engaging experience for all visitors.

    Therefore, you should make sure your site loads quickly. Slow-loading sites will lose visitors quickly! If yours takes more than ten seconds to load, it might be time to consider speeding things up a bit. You can check out Google’s PageSpeed Insights tool to see how fast or slow your site loads compared with others around the world.

    You may also add social media share buttons so people can easily share your content across social networks like Facebook and Twitter. 

    This will increase engagement on those platforms as well as help build brand awareness, which will lead to increased traffic over time as well as more referrals from other sites linking back to yours based on their popularity among consumers. 

    Such consumers are those who have shared them with their friends and acquaintances online through social media platforms such as Facebook or Twitter.

    How powerful are text messages?

    Texting is more popular than phone calls: on average, people receive forty-two texts a day compared to six calls.

    Moreover, this form of communication has become the number one way for businesses to communicate with their customers. It is also the number one preferred method by consumers. This means that if you don’t have a texting strategy in place, you’re missing out on an enormous opportunity to connect with current customers and potential customers.

    To make it easy for customers to text you, include a “text us” button on your website so that people can easily send you a message without having to dial a number or navigate through several screens. 

    Another good option is to use your business name as part of the text-to-join process (e.g., “text [business name] to join our mailing list”).

    Live chat: the best way to do it 

    The best way to engage customers is to offer them an experience they can’t get anywhere else. This can be as simple as offering a live chat that gives them direct access to your business without having to pick up the phone. In fact, 57% of consumers want live chat options on websites and apps, according to a survey by LivePerson. Live chat can help you solve problems faster and retain customers more effectively than any other customer service channel.

    First of all, live chat allows you to deal with issues quickly and efficiently. Customers who have questions or concerns about their orders can contact you directly through their desktop or mobile devices instead of leaving negative reviews or contacting support via email — which can take days for you to respond to — or picking up the phone. 

    This may also not be possible during certain hours of the day or if they’re unable to hear well over the phone.

    On top of that, live chat means that you’ll never lose a customer because they were unable to reach you via email or phone. Even if your website visitors are looking for answers at 2 in the morning, they’ll still have access to someone who can help them out right away. In fact, when surveyed about what factors would make them leave a site earlier than expected:

    There’s more: live chat will also be optimal for business

    You’re probably familiar with the idea of conversion optimisation, or the practice of optimising your website to improve its performance. This can include everything from changing the copy on a button to making sure your website is mobile-friendly.

    But conversion optimisation isn’t just about improving how people find and use your site — it’s also about ensuring that visitors have a positive experience.

    According to research by HubSpot, visitors who feel like they’re being listened to are more likely to buy from you and recommend you to others. In fact, companies that prioritise customer engagement see a 42% increase in revenue per visitor compared with companies that don’t prioritise engagement.

    That’s why it’s important for businesses to focus on providing engaging content that helps potential customers understand what they do, who they’re doing it for and why they should trust their brand. 

    However, as you get larger and your customers get more demanding, support costs and customer service problems tend to rise. If left unchecked, these can quickly spiral out of control.

    With customer support now a core feature of the buying experience, you need the right tools in place to manage it effectively but remembering not to disrupt your sales team too much or your customers will go elsewhere.

    Improve your customer service and user experience with Greechat’s chat software & support agents that allow you to provide proactive 24/7 assistance to your customers regardless of their device or location, making sure that they are always happy and rarely leave unhappy.

    Ready to boost those sales via engagement? Reach out to Greechat today.